Posts by

Jessica Shaw

As Raintree's Creative Content Manager, I enjoy both creative and technical writing. Some of my passions include art, anthropology, music, cooking and traveling to new places. I hope you enjoy this article, please feel free to comment and share!

Will Telehealth Continue Shaping The "New Normal"?

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Jessica Shaw

Like many other industries, healthcare took an unexpected turn during the height of the COVID pandemic, pushing providers to adapt quickly to the rapid adoption of telehealth. However, now that the new normal is starting to emerge, many healthcare organizations wonder if the emphasis on telehealth will continue as well as if patient behaviors will keep evolving with upcoming engagement and practice management innovation. Keep reading to review the trends of recent years and gain a better understanding of what we can expect in 2022.

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Why Automated Revenue Cycle Management Matters

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Jessica Shaw

Whether you're a provider looking for a better way to handle financial processes or a patient wanting a better payment experience, automated revenue cycle management and billing are vital to the continuity of the healthcare industry. It's also the source of reliable money flow that drives the delivery and innovation of care. Keep reading to discover why automated RCM matters in any business as well as learn more about claim denial management, patient collections and more! 

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Therapy Marketing Tips Part 2: Email Campaigns

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Jessica Shaw

In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more. 

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Therapy Marketing Tips Part 1: Blogging and More

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Jessica Shaw

You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!

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How To Prevent Therapist Burnout

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Jessica Shaw

With our consistent, tedious push towards the new normal, it isn’t a surprise that physical therapists and other healthcare professionals are reporting increased feelings of stress. Not only are practices experiencing an influx of appointments (both in person and via telehealth), but offices are having to adjust to evolving patient standards of care such as the convenience of E-Statements or the flexibility of self check-in kiosks. That’s why we want to discuss the causes of burnout for physical therapists and explore some ways practice owners can not only support their staff but also better empower their entire organization! 

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Client Testimonial: Physical Therapy Specialists

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Jessica Shaw

As a family operated business since 1994, Physical Therapy Specialists is a specialized fitness and training studio (SFTS) located in Pismo Beach, CA that prides themselves in providing one-on-one rehabilitative care. SFTS’ staff have over 100 cumulative years of experience and are enthusiastic about improving their patients’ quality of life through individualized gym memberships that combine hands-on treatment with personal aerobic/strength training. 

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Small Practice Series Pt 1: How To Leverage Social Media

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Jessica Shaw

A strong digital marketing strategy sets you up for success as it allows you to attract new patients, maintain clinical satisfaction and stay on top of current healthcare trends such as new patient standards or upcoming technologies.  In fact, 68% of U.S. healthcare marketers are placing an emphasis on social media marketing as more patients are eager for the convenience of online engagement and accessibility. From regularly maintaining your website or improving your SEO (search engine optimization), following these social media best practices and keeping a fresh perspective will help you gain more exposure as well as effectively grow your small business.

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World Suicide Prevention Day 2021

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Jessica Shaw

In addition to an already challenging year, 2021 has been especially hard for the Raintree family due to the sudden loss of our founder and leader, Richard Welty, who committed suicide on July 21st. Despite the nature of his passing not being common knowledge, we have decided to share this publicly, in an effort to gain much needed awareness for behavioral and mental health initiatives as well as bring attention to the issues of gun violence. 

September 10th is World Suicide Prevention Day (WSPD) and while we encourage you to watch our educational podcast from 2020, now more than ever we want to highlight the importance of not only being informed but also being proactive in silencing the negative stigmas surrounding anxiety, depression, post traumatic stress disorder (PTSD) and any other mental illnesses. 

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Pain Awareness Month

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Jessica Shaw

September is Pain Awareness Month, a time to advocate about issues related to chronic pain as well as offer support to all the millions who are affected by common conditions like arthritis, shingles, sclerosis, fibromyalgia and more. Click here to explore some more fast facts regarding chronic pain as well as be sure to check out some of our customers’ tips and tricks on how to manage everyday pain. 

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Client Testimonial - Hernried Center

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Jessica Shaw

The Obesity Treatment Center or Hernried Center For Medical Weight Loss offers a variety of bariatric services but is most commonly known for its “Keep It Off” program that promotes the benefits of eating keto-based foods and working out regularly. With a two-prong approach, they balance in person visits with online education - through an app that helps enhance patient experiences and boost clinical outcomes. You can explore some of their customers’ success stories here

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