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    Jessica Shaw

    As Raintree's Creative Content Manager, I enjoy both creative and technical writing. Some of my passions include art, anthropology, music, cooking and traveling to new places. I hope you enjoy this article, please feel free to comment and share!

    Will Telehealth Continue Shaping The "New Normal"?

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    Jessica Shaw

    Like many other industries, healthcare took an unexpected turn during the height of the COVID pandemic, pushing providers to adapt quickly to the rapid adoption of telehealth. However, now that the new normal is starting to emerge, many healthcare organizations wonder if the emphasis on telehealth will continue as well as if patient behaviors will keep evolving with upcoming engagement and practice management innovation. Keep reading to review the trends of recent years and gain a better understanding of what we can expect in 2022.

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    Why Automated Revenue Cycle Management Matters

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    Jessica Shaw

    Whether you're a provider looking for a better way to handle financial processes or a patient wanting a better payment experience, automated revenue cycle management and billing are vital to the continuity of the healthcare industry. It's also the source of reliable money flow that drives the delivery and innovation of care. Keep reading to discover why automated RCM matters in any business as well as learn more about claim denial management, patient collections and more! 

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    Therapy Marketing Tips Part 2: Email Campaigns

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    Jessica Shaw

    In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more. 

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    Therapy Marketing Tips Part 1: Blogging and More

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    Jessica Shaw

    You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!

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    How To Prevent Therapist Burnout

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    Jessica Shaw

    With our consistent, tedious push towards the new normal, it isn’t a surprise that physical therapists and other healthcare professionals are reporting increased feelings of stress. Not only are practices experiencing an influx of appointments (both in person and via telehealth), but offices are having to adjust to evolving patient standards of care such as the convenience of E-Statements or the flexibility of self check-in kiosks. That’s why we want to discuss the causes of burnout for physical therapists and explore some ways practice owners can not only support their staff but also better empower their entire organization! 

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    Client Testimonial: Physical Therapy Specialists

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    Jessica Shaw

    As a family operated business since 1994, Physical Therapy Specialists is a specialized fitness and training studio (SFTS) located in Pismo Beach, CA that prides themselves in providing one-on-one rehabilitative care. SFTS’ staff have over 100 cumulative years of experience and are enthusiastic about improving their patients’ quality of life through individualized gym memberships that combine hands-on treatment with personal aerobic/strength training. 

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