Digital technology is evolving fast, and with it, the healthcare industry is undergoing unprecedented transformation. As a provider, you now have to cater to a growing population of tech-savvy clients who prefer electronic interactions over paperwork. This shift makes sense since patients are now accustomed to the flexibility and convenience of engaging with every type of business online or through their mobile phones 24/7. However, to keep up with evolving patient expectations as well as deliver outstanding care, you must stay on top of emerging digital technology trends, including advances in patient portals and business intelligence (BI).
In recent years, the healthcare industry has seen explosive growth in the use of artificial intelligence (AI) and it doesn't seem this trend shows signs of slowing down any time soon. In fact, recent market analysis predicts a compound annual growth rate (CAGR) of 46.2% in the coming years, with potential spending on healthcare AI reaching $67.4 billion by 2027.
For decades, the therapy and rehab industry has been leveraging evidence-based research as the basis for determining best practices. However, in today's modern world of electronic medical records (EMR) and regulatory agencies requiring mandatory reporting, "big data" is still a concept that healthcare professionals have been struggling to understand since it’s about so much more than just meeting your baseline documentation needs. With business intelligence (BI) and analytics, you can unlock crucial insights from your data as well as leverage this information to make more informed decisions regarding your practice's operational or financial health. Keep reading to learn more about the difference between business intelligence and business analytics.
Recent statistics reveal that 96% of hospitals and 86% of physicians have adopted electronic health/medical records (EHR/EMR) to securely house as well as efficiently manage patient health information (PHI). While the data storage offered by EHR/EMR software is valuable, providers should also be able to access patients' medical history, document visits and track multi-disciplinary treatment plans with ease. In today's fast-paced healthcare environment, providers need technology-enabled solutions that can facilitate excellent patient experiences but also help them meet value-based care mandates all while still rebounding from the COVID pandemic. Keep reading to explore five different benefits that come from leveraging a comprehensive and customizable EHR/EMR system.
Whether you're a provider looking for a better way to handle financial processes or a patient wanting a better payment experience, automated revenue cycle management and billing are vital to the continuity of the healthcare industry. It's also the source of reliable money flow that drives the delivery and innovation of care. Keep reading to discover why automated RCM matters in any business as well as learn more about claim denial management, patient collections and more!
In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more.
You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!
In order for healthcare practices to understand every aspect of their financial and operational performance, they must collect as well as analyze data to identify what changes would improve clinical efficiencies as well as increase revenue. Fortunately, an intuitive and interactive business intelligence (BI) platform can help you leverage all this information to make informed decisions rather than perform manual data gathering.
Your website is one of the most powerful assets in your marketing toolkit, but only if you optimize it effectively. Simply hosting a few informational pages is not enough to build a strong online presence that generates web traffic and helps your physical therapy practice grow. Instead, you need to pursue effective search engine optimization (SEO) to ensure that search engines like Google, Bing and Yahoo! are able to find your site and make it easily visible to prospective patients.
Many healthcare practices recognize the value of delivering quality experiences that make individuals feel appreciated, valued and empowered as partners in clinical decision-making. Gathering insight on the patient experience is critical to meet these goals and the Net Promoter Score (NPS) is a key metric that every healthcare organization can use. By adding NPS to surveys, you can easily evaluate patient satisfaction and put your findings into action by adapting your operations and obtaining more efficient clinical processes.