With advancements in technology playing a significant part in innovating the healthcare industry, it is also important to utilize other digital resources like social media in order to develop an effective business strategy that not only helps you promote your brand but encourages engagement between you, your followers and those you follow. Whether your goal is to increase awareness and educate or to advertise and improve revenue, all of these tactics involve understanding the 5 best practices that can help your business properly establish and benefit from an online presence. 

As Washington state’s leading provider of work related rehabilitation and evaluation services, Northwest Return Work is located in Lynnwood, WA and offers a variety of services that help protect and heal the working class of America. Founded in 2007 by an occupational therapist who came from a blue collar family, Josh Cobbley wanted to give back to the workforce community in hopes to better appreciate their sacrifices and hard work. So much so, that their mission is, “We believe occupational roles are essential to productive living. We will provide every reasonable resource we have, in a genuine spirit of caring, to help our clients achieve their best functional capacity as they transition back into the role of worker.” (Northwest Return to Work). 

As part of National Men’s Health Week, the Men’s Health Network (MHN) is dedicated to provide medical screenings and educational resources for males of all ages. With these efforts, the MHN hopes to raise awareness and prioritize men’s health as a family issue. However, while a majority of men’s health problems involve physical diseases that can be preventable, it is also important to recognize the significance of mental health initiatives for men as well. 

With today marking the beginning of National Men’s Health Week, we saw it fitting to do a small series of blogs dedicated to both the physical and mental wellbeing of males. From sons and fathers to brothers and friends, men play a significant role in everyone’s lives and it is important to recognize that their health is a priority. “Recognizing and preventing men’s health problems is not just a man’s issue. Because of its impact on wives, mothers, daughters and sisters, men’s health is truly a family issue.” Congressman Bill Richardson (Congressional Record, H3905-H3906, May 24, 1994).

Sponsored by the National Recreation and Park Association (NRPA), this Saturday, June 13, 2020 is National Family Health & Fitness Day. Not to be confused with National Fitness Day which is in late September, June 13th is a day aimed to encourage families to actively pursue complete body wellness as well as to promote the benefits of parks and recreation within communities. While there are some limitations this year due to COVID-19, here at Raintree, we acknowledge the significance of the NRPA’s mission and encourage you, now more than ever, to recognize the importance of keeping our local communities healthy. 

While society is just beginning to reopen in phases, the healthcare industry has been facing this new “normal” for quite some time. Whether it be advocating for financial stability or adapting to alternative methods of treatment, therapy practices, behavioral health agencies, specialty clinics and other medical affiliated businesses all have become experts at overcoming the unique challenges of providing patient care during this pandemic. 

As a strategic partner of the Alliance for Physical Therapy Quality and Innovation (APTQI), Raintree stands with their commitment to elevating patient care and providing value management for PT, OT and SLP practices. With the healthcare industry rapidly changing due to the uncertainty of COVID-19, Medicare reimbursements have continued to play a vital role in allowing physical therapists to offer alternative methods of care such as telehealth. However, due to the budget neutrality requirements that limit federal spending during the time of a waiver period, Congress is now considering increased rates for evaluation and management (E/M) billing codes. This change would go into effect at the start of the new year (2021) and result in an estimated 8% cut for therapy services. 

Even though the majority of the world has been closed for business, the healthcare industry has had to adapt and overcome the new challenges of providing alternative methods of patient care via telehealth. Now that society is entering the beginning stages of reopening, we wanted to make sure that our clients, from larger, enterprise level rehab facilities and behavioral health agencies to small therapy practices and specialty market clinics, that you are prepared to reopen your business to the public more effectively and efficiently than ever before. Below are the “4 C’s” we advise you to follow in order to best sustain a safe and healthy practice. 

Located in Covington, Louisiana, Pediatric Therapy Northshore is a private therapy clinic that offers a variety of sensory based treatments, allowing for individualized intervention and quality care. Their services include speech, occupational, music and feeding therapy all of which are provided by their female led team of expert therapists whom a majority have attained Master degrees in the field of Communication Disorders, Occupational Therapy and the Arts.  

As May is National Mental Health Month, it is important to recognize the personal wellness and stability of your employees by making efforts to promote a happy, healthy workforce. To do this, here are some ways that can help you foster a virtual company culture that keeps your employees personally engaged and professionally productive.