Remember the days when all you needed to grow your small practice was a healthcare provider or two, an office administrator and some comfy waiting room chairs? Well - today's market dictates what you'll need if you want to see operational growth as well as differentiate yourself from competitors. First on the list? A configurable system for your EMR/EHR (electronic medical/health records) that includes features such as patient self-scheduling, interactive reporting, interoperable billing and specialty specific documentation.
A strong digital marketing strategy sets you up for success as it allows you to attract new patients, maintain clinical satisfaction and stay on top of current healthcare trends such as new patient standards or upcoming technologies. In fact, 68% of U.S. healthcare marketers are placing an emphasis on social media marketing as more patients are eager for the convenience of online engagement and accessibility. From regularly maintaining your website or improving your SEO (search engine optimization), following these social media best practices and keeping a fresh perspective will help you gain more exposure as well as effectively grow your small business.
In addition to an already challenging year, 2021 has been especially hard for the Raintree family due to the sudden loss of our founder and leader, Richard Welty, who committed suicide on July 21st. Despite the nature of his passing not being common knowledge, we have decided to share this publicly, in an effort to gain much needed awareness for behavioral and mental health initiatives as well as bring attention to the issues of gun violence.
September 10th is World Suicide Prevention Day (WSPD) and while we encourage you to watch our educational podcast from 2020, now more than ever we want to highlight the importance of not only being informed but also being proactive in silencing the negative stigmas surrounding anxiety, depression, post traumatic stress disorder (PTSD) and any other mental illnesses.
September is Pain Awareness Month, a time to advocate about issues related to chronic pain as well as offer support to all the millions who are affected by common conditions like arthritis, shingles, sclerosis, fibromyalgia and more. Click here to explore some more fast facts regarding chronic pain as well as be sure to check out some of our customers’ tips and tricks on how to manage everyday pain.
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With COVID variants on the rise, it is understandable that many parents are concerned about sending their kids back into the classroom - especially as we're seeing more and more cases develop in younger patients. To help you navigate this school season, we wanted to provide some ways that you can keep your family safe during these next few months!
August is the official month of observance for National Immunization Awareness Month (NIAM). With COVID-19 continuing to spike in many places throughout the United States, it is now more important than ever that we educate ourselves and spread awareness about the benefits of vaccinations, which is the exact intention behind NIAM.
While healthcare professionals and community workers have been identified as today’s new heroes, parents have also gained special recognition for their well deserved resilience in balancing their professional lives with the unprecedented demands of homeschooling their children, caring for their households and so much more. Even before these challenges, parenting was already a full time job but now that society has turned upside down, parents all around the world have justified the cause for why National Parents Day (July 25th) is extremely important to remember.
Your website is one of the most powerful assets in your marketing toolkit, but only if you optimize it effectively. Simply hosting a few informational pages is not enough to build a strong online presence that generates web traffic and helps your physical therapy practice grow. Instead, you need to pursue effective search engine optimization (SEO) to ensure that search engines like Google, Bing and Yahoo! are able to find your site and make it easily visible to prospective patients.
Each June, we recognize Aphasia Awareness Month, a time dedicated to encouraging advocacy for a common health condition that 84.5% of Americans don't even know exists. As a chronic impairment that affects language, aphasia can dramatically affect those who live with it every day. During Aphasia Awareness Month, clinical professionals, along with individuals with aphasia and those who support them can share information about this little-known disorder. If you want to participate in these efforts, you can learn more about aphasia, how it impacts those who have it and what can be done to provide a better quality of life for those living with aphasia.
Although telehealth adoption was already on the rise before Covid-19, the demand for virtual care has significantly increased since March 2020, which saw a 154% surge in telehealth visits. As healthcare specialties began adapting to telehealth, pediatricians in particular started recognizing the benefits of virtual visits for children as well as how it offered parents more options to actively participate in their child's plans of care. While safeguarding loved ones from virus exposure was a chief concern throughout the pandemic, parents saw that telehealth also gave them the flexibility and convenience to seek continuity of care for their children without even having to leave the comforts of their own home.