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National Birth Defects Prevention Month

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Soriah Esquivel

It's officially 2022 and while January is not only the time for new year's resolutions, it also happens to be National Birth Defects Prevention Month. So, whether you're looking to plan a family or are a healthcare provider who delivers pediatric care, we've compiled some important facts and resources about birth defects in an effort to bring awareness to proactive women's health.

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Will Telehealth Continue Shaping The "New Normal"?

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Jessica Shaw

Like many other industries, healthcare took an unexpected turn during the height of the COVID pandemic, pushing providers to adapt quickly to the rapid adoption of telehealth. However, now that the new normal is starting to emerge, many healthcare organizations wonder if the emphasis on telehealth will continue as well as if patient behaviors will keep evolving with upcoming engagement and practice management innovation. Keep reading to review the trends of recent years and gain a better understanding of what we can expect in 2022.

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Therapy Marketing Tips Part 2: Email Campaigns

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Jessica Shaw

In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more. 

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Therapy Marketing Tips Part 1: Blogging and More

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Jessica Shaw

You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!

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How To Prevent Therapist Burnout

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Jessica Shaw

With our consistent, tedious push towards the new normal, it isn’t a surprise that physical therapists and other healthcare professionals are reporting increased feelings of stress. Not only are practices experiencing an influx of appointments (both in person and via telehealth), but offices are having to adjust to evolving patient standards of care such as the convenience of E-Statements or the flexibility of self check-in kiosks. That’s why we want to discuss the causes of burnout for physical therapists and explore some ways practice owners can not only support their staff but also better empower their entire organization! 

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Get Ready For Flu Season

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Kristin Davis

With the pandemic still looming as we approach the fall season, it is important to remember safety precautions when it comes to both COVID and the Flu as well as how each differs from one another. Keep reading to stay up to date on which symptoms to expect, how to be prepared and what to do if you are diagnosed with COVID. 

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How Physical Therapy Aids In Breast Cancer Recovery

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Bobbie Byrd

Seeing a physical therapist after undergoing knee or back surgery isn't unusual, in fact most expect it; however, including physical therapy as an integral part of a breast cancer patient's post-surgery rehabilitation is relatively new. Now, physical therapists are collaborating with other medical professionals to help those suffering from breast cancer achieve their optimal quality of life, whether they've had minor surgery, chemotherapy, radiation treatments or a double mastectomy. 

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Physical Therapy Day Of Service (PTDOS)

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Melinda Curle

While many people recognize the integral role doctors play in the healing and recovery of patients, physical therapists are just as important in helping patients who are injured, have had surgery or need to restore everyday functionality. That's why each year, the Physical Therapy Day of Service (PTDOS) helps raise global awareness for physical therapy (PT) professionals and their contribution to the healthcare industry as well as empowers communities through acts of local volunteering.   

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October Is Breast Cancer Awareness Month

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Bobbie Byrd

We've all seen the little pink ribbons that pop up every October to remind us that breast cancer continues to harm women around the world, but honoring breast cancer awareness month is so much more than that. One of the best ways to raise awareness about this devastating and all-too-common disease is information - so keep reading to learn more!

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World Heart Day

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Bobbie Byrd

Over 17.9 million: That's the estimated number of people around the world who died from heart disease in 2019. Today, 32% of deaths are caused from heart attack or stroke -- and in the United States, cardiovascular disease is the leading cause of death, claiming the life of one in every four Americans, or 655,000 people, each year.

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