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    #RTblogseries (2)

    Therapy Marketing Tips Part 2: Email Campaigns

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    Jessica Shaw

    In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more. 

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    Therapy Marketing Tips Part 1: Blogging and More

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    Jessica Shaw

    You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!

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    Small Practice Series Pt 2: Your Software Should Grow With You

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    Bobbie Byrd

    Remember the days when all you needed to grow your small practice was a healthcare provider or two, an office administrator and some comfy waiting room chairs? Well - today's market dictates what you'll need if you want to see operational growth as well as differentiate yourself from competitors. First on the list? A configurable system for your EMR/EHR (electronic medical/health records) that includes features such as patient self-scheduling, interactive reporting, interoperable billing and specialty specific documentation.

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    Small Practice Series Pt 1: How To Leverage Social Media

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    Jessica Shaw

    A strong digital marketing strategy sets you up for success as it allows you to attract new patients, maintain clinical satisfaction and stay on top of current healthcare trends such as new patient standards or upcoming technologies.  In fact, 68% of U.S. healthcare marketers are placing an emphasis on social media marketing as more patients are eager for the convenience of online engagement and accessibility. From regularly maintaining your website or improving your SEO (search engine optimization), following these social media best practices and keeping a fresh perspective will help you gain more exposure as well as effectively grow your small business.

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    Patient Experience Week PT2: 5 Elements Of Patient Engagement For Your Practice

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    Jessica Shaw

    Whether it be advanced treatment or a regularly scheduled check-up, healthcare delivery cannot merely rely on effective scheduling, billing and reporting. All of these aspects must and should involve some form of engagement so that providers can enhance communication efforts, offer increased accessibility as well as improve patient outcomes.

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    Patient Experience Week PT1: How COVID-19 Has Redefined Engagement

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    Jessica Shaw

    Even before the pandemic, providers were driving innovation for new forms of virtual care. As Covid-19 has progressed, we have seen the rapid adoption of telehealth as well as recognized the significance of remote patient monitoring devices for those with chronic illnesses or who require continuity of treatment. With these digital technologies revolutionizing patient/provider engagement, more people are looking for ways to honor the hard-working professionals who provide exceptional patient experiences every day.  That is why, each April is dedicated to celebrating Patient Experience Week (PX Week) and commemorating community efforts to better advocate for public health. 

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