physical therapy marketingAs a physical therapist, you provide individualized, quality care for all of your patients. You know that you work in the best practice in your area, and you’re constantly researching new treatments and techniques to help your patients to heal more fully and faster than before.

There’s just one problem: no one seems to know about you.

What’s the solution? It’s time to upgrade your physical therapy marketing and work to create a more seamless experience in your practice.

Unsure of where to begin when it comes to your marketing?

Keep reading to find out.

1. Ask For Patient Testimonials

Far and away, asking for patient testimonials is the most important part of your physical therapy marketing plan.


First of all, testimonials have long been ranked as the most successful form of marketing, influencing roughly 89% of consumers. While word of mouth testimonials are good, strong, glowing words written online about your practice are even better.

They also help to increase the sense of trust that potential patients have in your practice. It lets them better understand your experience level, the way you interact with your patients, and the kinds of injuries you can treat.

In addition to having lots of testimonials on your site, always make sure you have plenty of in-person references on hand. Many patients will likely want to speak with someone directly about their experience with your practice.

Not having these references ready doesn’t make you look very qualified.

2. Don’t Neglect Local SEO Marketing

Especially when it comes to physical therapy marketing, it’s essential that you consider the needs of your local market.

While it can be tempting to want to market yourself as the best physical therapy practice anywhere in the world, the last thing you want is to be a small fish in a big pond.

Instead, focus on the local market — the people most likely to actually use your services and come into your practice.

Start by claiming your Google My Business listings and other directory listings or review site pages. Make sure they’re filled out fully, including things like your contact information and hours.

Next, when creating content, focus on using location-based keywords. For example, if you’re based in Utah, try “SLC physical therapy” or “physical therapist Salt Lake City.”

This will help you to rank higher in local results.

3. Start Blogging

If you haven’t already made regular blogging a part of your physical therapy marketing plan, today is the day to start.

Not only does blogging help you to prove your expertise and expand on your services, it also means you’ll have more pages to be indexed by Google. The more you blog, the more Google understand your website as being “frequently updated.”

As you’ve likely guessed, sites that are frequently updated are more likely to land on that coveted first page of results.

You’ll also have the opportunity to incorporate popular keywords relating to physical therapy into your content. This means that, when people search for terms like “best physical therapist” or “local physical therapy for car accident,” your practice will come right up.

Finally, blog posts are easily shareable on social media. Be sure to increase your readership by uploading your latest posts to your social media accounts — and remember to come back and get active in the comments section!

4. Build A Physical Presence In Your Community

While of course, developing a solid digital marketing strategy is the most important part of your overall physical therapy marketing plan, it doesn’t mean you can ignore the “real” world.

Start by creating a physical presence in your community. Attend local events, look for community meetings that you can speak at, and even offer free tours of your practice.

When you attend these events, bring some branded swag along, like pens or fridge magnets. When people see your practice’s name every day, they’ll know exactly who to call when they need assistance with physical therapy.

Additionally, if you can afford it, try sponsoring a local sports team. Not only is this “on-brand” for any physical therapist, but it also shows off your philanthropic side.

People want to work with a company and practice they feel has a heart. Helping kids to play their favorite sports proves that you do.

5. Ensure Your Website Is In Good Working Order

Most people don’t necessarily connect the dots between their physical therapy marketing plan and the overall health of their website.

However, the two have far more of an overlap than you might initially think.

Especially if you’ve taken the time to build a strong social media presence and write informative, unique blog posts, you need to make sure that when people are directed back to your website, they continue to have a seamless experience.

That’s what encourages them to convert and book an appointment or consultation with you, after all.

First, you need to check the mobile-friendliness of your website. Did you know that people now access websites from their phones more often than they do from desktop computers?

This means that, if your site isn’t mobile-friendly, you’re going to lose an enormous portion of your potential patients. Use this free tool to examine the current mobile-friendliness of your site.

Additionally, site speed is also crucial. Are heavy images, autoplay features, and pop-up ads slowing down your site? If so, not only will potential patients leave your page, but your high bounce rate will be shared with Google.

This means you’ll fall in search engine rankings.

So, how fast is your site now? Use this tool to find out.

Finally, one rapid-fire tip?

Always put your full contact information at the bottom of every internal page of your website. It’s up to you to make it easy and intuitive to get in touch.

Ready To Improve Your Physical Therapy Marketing For The New Year?

One final thing you need to take your physical therapy marketing to the next level?

The latest in PM software to help you to manage your patients, keep track of their records, and spend more time with the people who come through your doors.

Our software helps to improve your workflow, create task-based templates, and much more.

Don’t let all your hard marketing work go to waste due to poor office management. Instead, let us help you to keep everything running smoothly.

Spend some time on our site to read more about the software, or reach out to us to schedule a demonstration.