What is digital marketing, and how can you start reaping the rewards of more referrals and repeat customers?
Digital disruption in the healthcare industry is happening fast as technological innovations and a shift to a value-based care model takes hold in the US. This is best showcased in therapy practices where solutions like revenue cycle management, electronic health records, and patient portals have led to improved outcomes.
The dramatic expansion in consumer tech means that patient choices are now in the front seat. For instance, the modern patient is likely to search your practice online before booking an appointment, given that 93% of consumers use the internet to find local businesses.
This disruption has thrust digital marketing in healthcare to the forefront. Today, a great digital marketing strategy essential to ensure potential patients can find you, get scheduled, and keep up with their care plan.
What You'll Learn
1. The basic principles and domains of digital marketing.
2. Three steps to a successful marketing strategy.
3. How to choose the right digital marketing avenues to create long-term growth.
