This guide provides insights that will help rehab therapy marketers create more tailored, engaging, and patient-centric campaigns to support the growth and strategic goals of their organizations.
Quality, patient-centered care “is respectful of and responsive to individual patient preferences, needs, and values and ensuring that patient values guide all clinical decisions.” The goal is to motivate people to become more active participants in their care and achieve better outcomes.
Along those lines, patient-centered marketing is about putting patients’ needs at the forefront of your marketing strategies by deploying meaningful and relevant messaging at the right times, in engaging and accessible formats.
What You'll Learn
- The Benefits of Patient-Centered Marketing
- How to Visualize the Patient’s “Buyer Journey”
- Considerations for Connecting with Your Target Audience
- Defining the Modern Patient: Trends, Preferences, Expectations
- Healthcare Marketing Mistakes to Avoid
- How a new Executive Role Could Reshape the Patient Experience
Unlock the Guide:
A Roadmap for Effective, Patient-Centered Marketing
86% of people will abandon a business they trust after just two subpar experiences.
