Whether it’s the rise of AI, evolving patient and staff expectations, or shifting reimbursement models, therapy organizations are under pressure to adapt and modernize. For a platform at the center of your clinics’ daily operations, that pressure brings both responsibility and opportunity.
At Raintree, we’re entering a pivotal phase in the evolution of our platform with several exciting new releases on the near horizon, many of which will be officially revealed at TherapyCon ’25.
As the pace of innovation continues to accelerate, we felt it was the right time to share how we’re thinking about progress—not just what’s on our roadmap, but the principles guiding our product strategy. Because today more than ever, we know your EHR software can’t just try to keep up. It has to have the depth and breadth of expertise and experience in rehab therapy to anticipate, and ultimately drive, the future.
Your EMR as a Partner in Growth
When first encountering Raintree, what immediately stands out isn’t simply the strength of the platform. It’s the depth of expertise embedded throughout the organization. It’s reflected in our teams, in the operational knowledge captured across the system, and in the long-standing relationships we’ve built with our clients. This unique combination of proven technology combined with decades of longevity serving the rehab therapy industry is how we have earned and maintained trust as a partner in growth.
Today, Raintree serves as the system of record for many of the largest, most complex, forward-thinking therapy organizations in the country. That role comes with responsibility, and that is not something we take lightly.
It’s clear that AI adoption and innovation will define not only our clients’ future success, but the path forward for the profession. Our decision to go “all in” on AI is driven to be totally aligned with the goals of the nation’s largest PT groups, it is backed by exhaustive product research, and it is being built today by best-in-class talent. Everything we know about running and growing a successful PT organization allows Raintree to pursue this venture at an unmatched pace and scale.
Therefore, as we deliver the next generation of product capabilities, we’re guided not only by what’s technically possible, but by how those solutions will be experienced by providers, by staff, and by the patients you serve. And, just as importantly, by how we can bring those innovations into the platform in a way that feels seamless, intuitive, stable, and additive.
Raintree’s Product Evolution Strategy
Clinicians and staff increasingly expect their EMR to feel as responsive and intuitive as the apps and interfaces they use in other parts of their lives. For Raintree, embracing this shift is a meaningful opportunity.
Our EMR platform has always been known for its depth, flexibility, and ability to support complex, highly specialized workflows. Now, we’re elevating the user experience to meet that same standard.
That means:
Modern, low-touch visual design.
More intuitive navigation across modules and workflows.
Cleaner, more focused interfaces that reduce friction and support faster adoption.
With each release, native AI and UX advancements strengthen the platform experience, while preserving continuity and allowing real-time adoption of innovative solutions.
Designing for Continuity and Change
At the heart of Raintree’s product evolution strategy is a strong belief in continuity. This isn’t about building a new platform, it’s about making your software feel as smart and value-driven on the surface as it is under the hood. And because Raintree’s newest solutions are built as direct, seamless, AI-centric extensions of our core platform, clients can adopt new features without giving up the functionality they trust.
This approach to innovation gives our users the best of both worlds, without compromise. New releases function with real-time data sharing, consistent logic, and unified workflows across clinical, billing, and administrative workflows. There’s no need for platform migration; teams can move effortlessly between the familiar and the new.
To support this evolution, we maintain a significant and ongoing investment in both our foundational systems and the future of the platform. A substantial portion of our R&D team is dedicated to continuously enhancing our established functionality, while another is focused on accelerating the development of purpose-built, rehab-specific tools like ScribeIQ™, our native AI scribe solution.
With this groundwork in place, we’re turning our attention to what’s next: a future where the EMR enhances care by becoming almost invisible in the process.
A Vision for the “Invisible PT EMR”
User experience is more than aesthetics. It’s about performance, usability, and satisfaction.
That’s why Raintree is invested in building an experience so intuitive and intelligent that it empowers clinicians and staff to focus entirely on patient care and core outcomes, with technology supporting them effortlessly in the background. We’re thinking beyond clicks and screens.
Our product vision includes conversational interfaces, intelligent assistance, and human-in-the-loop workflows, powered by AI, that redefine how you interact with your EMR.
This approach is rooted in user-centered design methodology, leveraging expert insights and extensive user testing. This ensures our new capabilities are not only powerful but also incredibly easy to learn, adopt, and scale.
What Comes Next—And Why It Matters
Raintree’s platform evolution strategy is designed to give rehab therapy organizations the best of both worlds: a deeply established foundation that’s trusted by the largest rehab therapy organizations in the nation, and a continuous stream of unified, future-ready advancements that help you scale with confidence.
We’re incredibly proud of how far our company and platform have come, and even more excited about what’s ahead. Raintree is building the future of therapy with every new release—driven by the challenges you face, and the trust you place in us to solve them.
We invite you to join us at TherapyCon ’25, where we’ll be unveiling our latest innovations, and where our CEO, Nick Hedges, will share Raintree’s vision and emerging reality for the Invisible EMR. We can’t wait to show you what’s next.
About the Authors
Rob Rust is Raintree’s Chief Technology Officer, overseeing technology, quality, and security teams. With over 20 years of leadership experience across public, private equity, and start-up companies, he has driven growth through M&A, operational maturity, and technology transformation, integrating ten acquisitions in the past 15 years. Rob holds a degree in MIS from the University of Arizona and remains a devoted Wildcat. Read more >
Tara Clem, Raintree’s Chief Product Officer, is a seasoned technology executive with over 18 years of experience in product and portfolio management. She has held leadership roles at Nextech Systems and Therapy Brands, specializing in user-centered software design and market-driven innovation. Tara is focused on leveraging technology to bridge gaps in therapy, enhance the care journey, and improve patient outcomes while accelerating Raintree’s product delivery. Read more >