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How Practice Management Refines Patient Relationships

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Bobbie Byrd

Any therapist or provider must find the right balance between delivering quality patient care and promoting patient engagement, while also facing the unique challenges of running a business in the healthcare industry. So, in order to manage the evolving demands of the therapy and rehab market, you'll need a practice management system that streamlines clinical operations as well as fosters routine attempts to engage patients. 

What Is Patient Relationship Management?

Patient relationship management (PRM) is a broad topic, but essentially PRM focuses on the qualitative patient experiences you deliver in addition to the quantitative communications that your staff facilitates. Fortunately, advanced technology gives you the opportunity to automate many aspects of PRM, which helps you provide consistent care and stabilize patient satisfaction without overwhelming your practice's resources. In fact, an effective PRM system should empower your staff with well-defined workflows that allow them to track exactly where each patient is in the care process. Your team might also do well to reduce cumbersome administrative tasks in order to familiarize themselves with patients and successfully meet their needs.  

What's more, a PRM solution enables secure storage of patient information in one program rather than having details spread across a variety of documents, spreadsheets and databases. As a result, communication or information sharing is more efficient and increasingly accurate. Additionally, a unified management solution will also streamline billing and scheduling processes while positively impacting patient interactions as well as improving your bottom line. 

Benefits Of A Practice Management System 

When considering whether a PRM solution is right for your practice, you should learn about the many benefits it can bring. Some of the main advantages you'll find in most PRM software include:

  • Increasing patient access to care with online self-scheduling
  • Facilitating engagement campaigns that personalize the digital intake process
  • Cutting time spent on paperwork with electronic medical records (EMR)
  • Reducing the time filing claims through data-driven automation
  • Supporting embedded telehealth to enhance remote care offerings 
  • Improving cyber-security with HIPAA compliant messaging (i.e. patient portals)

Aside from these benefits, a PRM system also offers your practice:

  • Improved Client Relationships

PRM includes an emphasis on patient treatment follow-up, so adding this to your practice can boost satisfaction rates and personalize plans of care. By ensuring you touch base with your patients throughout every step of their journey, you can expect to see improved NPS scores as well as increased positive outcomes, even post discharge. Click here to learn how to make the most out of patient feedback!

  • Automated Scheduling and Appointment Reminders

Implementing an intuitive, interactive PRM technology results in improved efficiencies such as automated scheduling, which makes certain your patients receive reminders for upcoming appointments or prompts them to schedule regular check-ins. Not only does this free up your staff to focus on other tasks, but studies reveal no-shows and missed appointments decreased by 35% when patients received email reminders or some sort of notification. 

  • Enhanced Operational Efficiencies

A quality PRM system gives your therapy practice the tools it needs to maximize efficiencies and drive staff productivity. With robust technology-enabled solutions, your team members can accomplish their daily goals without adding unnecessary stress to their workload as well as tackle administrative tasks while still maintaining your practice's reputational integrity. 

  • Personalized Patient Experiences

Overwhelming administrative burdens are one of the major catalysts for burnout among healthcare professionals; however, PRM allows you to eliminate repetitive tasks and automate workflows, so that your staff has more time to focus on patients. This results in optimized clinical delivery and individualized patient engagement efforts that may put your practice above local competitors. 

Whether you're a private practice owner, therapist or other specialty healthcare provider, practice management software can simplify responsibilities on both the patient care side and business side. Just remember, one aspect doesn't have to suffer for the other to thrive.

When you're ready to take your therapy and rehab practice to the next level, schedule a free, personalized demo - we would be happy to show you how patient engagement and practice management are one in the same!


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