rtblogseries

One visit to a healthcare professional can remedy many patient problems, but some conditions may require ongoing treatments. This means timely follow-up care is vital for maintaining positive outcomes, fostering reliable relationships and gaining operational efficiencies. Keep reading to learn 5 tips for effective patient follow-up as well as the importance of ongoing and consistent patient communication efforts. 

“Surprise billing" may be an unfamiliar term, but chances are you or someone you know has experienced it. If you've been "surprise billed", you have received an unexpected bill from a facility or healthcare provider. This usually happens because you've received medical care from a provider or facility outside your health insurance plan's network. When that occurs, the insurance company isn't paying, so you get the bill -- definitely an unpleasant surprise. Keep reading part three of our "New Year, New Rules'' #rtblogseries to learn more!

Welcome to part 2 of our “New Year, New Rules” #rtblogseries! With the finalized Physician Fee Schedule (PFS) rules for 2022, there’s a lot of changes to cover and explain. That's why we’ve gathered all the essential information regarding billable units and modifiers to make sure you aren’t caught off guard when it comes to receiving payments. Let’s go over the basics together.

In June of 2021, Centers for Medicare & Medicaid Services (CMS) proposed a new physician payment rule that focuses on improving healthcare equity and increasing patient accessibility. With this rule being finalized in November of last year, its changes are now in effect and will influence not only how your practice operates but also how your patients receive care.

In part one of this #rtblogseries, we discussed how to get started with blogging for your therapy practice. Today, we’re walking you through the ins-and-outs of email marketing, so that you can drive engagement with both current and potential patients! Continue reading to learn more. 

You don’t have to be a marketing expert to enhance patient engagement and attract new leads. Appealing to your audience is easier than you think, especially if you are adequately equipped to develop buyer personas and implement a targeting strategy that aims to touch every step of your patient’s journey (registration - verification - visit - payment - outcomes). To help get you started, we have created a #rtblogseries for building your brand more effectively as well as optimizing conversions through blog and email marketing. Continue reading part 1 to learn more!

Remember the days when all you needed to grow your small practice was a healthcare provider or two, an office administrator and some comfy waiting room chairs? Well - today's market dictates what you'll need if you want to see operational growth as well as differentiate yourself from competitors. First on the list? A configurable system for your EMR/EHR (electronic medical/health records) that includes features such as patient self-scheduling, interactive reporting, interoperable billing and specialty specific documentation.

A strong digital marketing strategy sets you up for success as it allows you to attract new patients, maintain clinical satisfaction and stay on top of current healthcare trends such as new patient standards or upcoming technologies.  In fact, 68% of U.S. healthcare marketers are placing an emphasis on social media marketing as more patients are eager for the convenience of online engagement and accessibility. From regularly maintaining your website or improving your SEO (search engine optimization), following these social media best practices and keeping a fresh perspective will help you gain more exposure as well as effectively grow your small business.

Whether it be advanced treatment or a regularly scheduled check-up, healthcare delivery cannot merely rely on effective scheduling, billing and reporting. All of these aspects must and should involve some form of engagement so that providers can enhance communication efforts, offer increased accessibility as well as improve patient outcomes.

Even before the pandemic, providers were driving innovation for new forms of virtual care. As Covid-19 has progressed, we have seen the rapid adoption of telehealth as well as recognized the significance of remote patient monitoring devices for those with chronic illnesses or who require continuity of treatment. With these digital technologies revolutionizing patient/provider engagement, more people are looking for ways to honor the hard-working professionals who provide exceptional patient experiences every day.  That is why, each April is dedicated to celebrating Patient Experience Week (PX Week) and commemorating community efforts to better advocate for public health.