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A Strategic Guide For Attracting Physical Therapy Patients

Image of Elizabeth Heath
Elizabeth Heath

Nowadays, society is so technology driven that if you run a therapy practice but don’t have a strong online presence, you’re probably losing out on new patients and referrals.  That’s why, developing a digital content strategy is critical for your business to foster relationships with current patients, improve customer satisfaction and engage new users. Keep reading to learn more!

  1. Create and Maintain A Full Scope Website 

It may seem obvious, but first and foremost you should have a website with a custom domain name, because if users can’t find you online then you don’t exist.  In this day and age, the first thing any consumer does when researching a company or looking for a service is search key terms on Google. So, if you don’t have a website, then your practice will likely not show up and you have less chances of making an impression amongst Google’s rankings. In fact, there are resources available to help you easily create a website very quickly. Here are just a few: 

  • Wix
  • Hubspot
  • Squarespace
  • Weebly
  • GoDaddy

Whether patients are trying to find the best physical therapist in their area or their doctor referred them to a specific clinic, you can almost guarantee they are going to Google it.  So, having a Google listing is very important.  This will allow Google to display your practice’s name, location, phone number, hours of operation, website address and more.  At minimum, make sure your practice has a Google page and the best part - having a Google Business Page is free!  

  1. Leverage Social Media

If you want to optimize your online presence, it’s just as important to proactively manage your social media accounts as well. Facebook, Linkedin, Twitter and Instagram are great for providing valuable information to target audiences and connecting with future patients. Having business pages on all of these platforms will increase your visibility online and in turn result in more traffic to your website which ultimately means more business!

Another recommendation:  have your practice listed on Yelp.  Both Google and Yelp provide a resource for patients to post valuable feedback. Better yet, teamed up with a great engagement platform, you can enable more survey automation opportunities and give your patients the power to stay engaged throughout their entire journey. A great way to encourage this behavior is to share positive feedback to your sites and stories!

  1. Patient Portal, Seamless Scheduling and Online Billing

Once your website is launched and you are fully visible - the next step is to ensure that your practice has the tools to be able to meet your patients' needs. For example, the ability to manage communication preferences, complete clinical questionnaires as well as make payments to outstanding balances online are all key features that make your practice stand out to patients. Click here to learn more about patient engagement tactics for your physical therapy practice!

A patient portal is the #1 criteria many patients look for when selecting a new healthcare provider, mainly due to the convenience of filling out intake paperwork, reviewing health records and requesting appointments all in one secure place. This means less work for your front desk and less risk of data entry errors that could lead to denials from insurance carriers.  

The ability to request and/or schedule appointments is also a beneficial feature for both patients and providers. With 2020's mass adoption of telehealth, patients expect simplified scheduling options and have created an industry standard for providers to continue offering seamless, personalized patient management and engagement. Therefore to ensure your website meets their evolving demands, self-scheduling is something of a priority.

Lastly, patients look for online financing options that allow them to electronically - view their accounts in full, pay their bill and enroll in payment plans. If you can leverage electronic statements or better yet- find an EMR/EHR platform that offers interoperable billing, you’ll not only streamline your patient revenue cycle and increase retention but you’ll also get paid a lot faster!

  1. “A picture is worth a thousand words.”

You’ve spent time and money on finding the perfect location, training the best staff as well as creating a successful practice, so why not show it off?  First impressions mean everything and for a patient looking for a physical therapist, your website should accurately reflect who you are.  It may not seem important to you, but to a patient considering if your practice is right for them, having staff descriptions and pictures of your office online can persuade them to choose your practice over the other PT clinic down the street. Dedicate one page on your website to tell a story about each of your therapists, what they specialize in and maybe include a fun fact about them personally, so that you can establish a connection before they even walk into your office.


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