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Marketing

Expert perspectives and top insights for leading a high-growth PT, OT, SLP, or multi-specialty practice.

A Roadmap for Effective, Patient-Centered Marketing

This guide provides insights that will help rehab therapy marketers create more engaging, patient-centered marketing campaigns.

A physical therapist works with a happy patient, who is holding her arm up at a right angle. Illustrating the topic: "How to Increase Patient Referrals to Your Physical Therapy Practice."

How to Increase Patient Referrals to Your Physical Therapy Practice

Discover proven strategies to increase patient referrals to your physical therapy practice. Maximize your PT marketing success in 5 important steps.

A blonde physical therapy patient wearing a sports bra and high-waisted leggings squats with a barbell on her shoulders, looking straight ahead. Illustrating the topic: "Patient Journey Map Ways to Ace the PT Patient Experience"

3 Steps to a Great PT Patient Experience: Practice Owner Perspective

Physical therapy practice owner, Matt Huey, shares a winning philosophy for enhancing the PT patient experience. Map out a better patient journey!

A social media strategist holds a tablet while sitting at a desk in a physical therapy clinic. Illustrating the topic: "Social Media Calendar Planning for Rehab Therapy Practices"

Social Media Calendar Planning Guide for Rehabilitation Therapy (+ Free Template)

Stay organized with social media calendar planning for PT, OT, SLP, and multi-specialty practices. Create your own (or start with our free template)!

Two people face a white board, which is full of physical therapy marketing ideas. Illustrating the topic: "Direct Access Physical Therapy Marketing Strategies."

8 Marketing Strategies for Direct Access Physical Therapy

These direct access physical therapy marketing strategies will help you attract new patients and increase self-referrals to your PT practice.

Three people pose for a picture, looking at the camera. The group includes two younger adults, perhaps caregivers or physical therapists, and one older patient who holds a tablet device. Illustrating the topic: "Generational Trends in Patient Engagement for Rehabilitation Therapy Practices."

Generational Trends in Patient Engagement: Preferences, Expectations, and Tips for Providers

Refer to these generational trends in patient engagement to fine-tune your practice's goals, tools, and communication strategies.

A physical therapist meets with a new patient, who has a pained expression. Illustrating the topic: "Attracting New Patients to Your Outpatient PT, OT, SLP or Multi-Specialty Rehabilitation Therapy Practice."

Playbook: Attracting New Patients in Outpatient Therapy in 2024

Discover the ultimate playbook for 2024, featuring top strategies for attracting new patients to your outpatient PT, OT, SLP or multi-specialty practice.

4 Most Exciting Reasons to Attend TherapyCon ‘24

Looking for professional growth, new connections, business-boosting advice, or just an unforgettable experience? Attend TherapyCon '24.

A header image featuring a rehabilitation physical therapy patient in activewear, using their cell phone to text a provider. The headline reads: "HIPAA Text Messaging and Your Practice 5 Essential Compliance Tips"

HIPAA, Text Messaging, and Your Practice: 5 Compliance Tips

Automated text messaging can boost your patient engagement strategy. Here are 5 tips and best practices to achieve HIPAA text compliance.

A header image depicting a physical therapist recording video for social media content on their phone. The headline reads: "3 Key Strategies for Physical Therapy Social Media Management."

3 Physical Therapy Social Media Management Strategies to Maximize Patient Engagement

You know it. We know it. Social media marketing is an essential tool for businesses of all sizes, from small businesses to practices that span across the ...